Attribution · 5 min read · 28 March 2025
Why your CAC looks wrong (and what to do about it)
Misattributed pipeline is the most expensive quiet problem in B2B growth. Here's the pattern we see across almost every audit, and how to fix it.
Insights.
What we've found to be true about growth, attribution, and building something that compounds.
Strategy · 7 min read · 10 March 2025
ICP refinement at Series B: when to narrow and when to expand
The ICP that got you to Series A is rarely the ICP that gets you to Series B. Here's how to decide whether to double down or open up.
Signal problems are solvable.
Thirty minutes, no deck. We'll tell you whether there's a fit and what we'd look for in your audit.
Book